Creators don't want a brief. They want a story worth posting. That's how we build for Amazon.
By the numbers
12.1M
Impressions, Amazon Fashion EU Winter Essentials
2.43×
ROI, Amazon Fashion EU Winter Essentials
01The challenge
Amazon sells everything, so its creator content can easily feel like a catalogue. The task was to make people stop scrolling and feel something, then make it measurable.
02The idea
Make creators move. Put the right creators into real moments and let the content come out of the story, not a product list.
03The execution
Serto ran Amazon Fashion EU end to end; the Winter Essentials campaign delivered 12.1M impressions at a 2.43× ROI. In the Gulf, HAUS 808 led creative direction and production for Amazon's creator campaign in the Middle East, from casting to final content.
Output
- Amazon Fashion EU campaign, end to end
- Creator casting and content system
- Creative direction and production, Middle East creator campaign
Role
- Creative direction
- Creator casting
- Production
Credits
- Serto · Creative direction, Amazon Fashion EU
- HAUS 808 · Creative direction and production, Middle East
Built for brands that move culture.
HAUS 808 is a Dubai production studio for sport, streetwear, fashion and lifestyle, led by Serto and Esra Sam. See our brand content and creator production. Related work: Amazon.