Ramadan is the hardest brief in the Gulf. That's why we love it.
01The challenge
Every brand posts in Ramadan, and most of it looks the same: lanterns, gold filters, a generic greeting.
02The idea
Culture, crafted. One rule: respect first, fashion second, and never fake the moment.
03The execution
HAUS 808 built the concept on how people here actually spend the month, not on a mood board from abroad. Light, styling and pace feel calm instead of commercial, with a luxury finish that still reads as local: content that belongs to the season instead of interrupting it.
Output
- Campaign concept
- Creative direction
- Campaign photography
Role
- Creative direction
- Photography
Credits
- HAUS 808 · Creative direction and photography
Built for brands that move culture.
HAUS 808 is a Dubai production studio for sport, streetwear, fashion and lifestyle, led by Serto and Esra Sam. See our fashion and editorial photography. Related work: Gucci.