Marathon week is the loudest week in running. Brooks needed a house people actually wanted to be in.
By the numbers
500+
Runners on site
40
Creators on site
01The challenge
Every major running brand shows up in a marathon city. Banners and expo booths blur into one. Brooks needed a place where runners came to belong, not just to pick something up.
02The idea
Don't build a booth, build a home base. Hyperion House became a brand house built around real runners: a community run in the morning, conversations on stage, and a reason to stay after the miles.
03The execution
HAUS 808 led creative direction for the house. Serto brought in the ndo run crew, co-hosted the community run with the Hyperion House afterparty as the finish line, and put a founder talk on stage. Creators on site turned the week into content.
Output
- Brand house programme across marathon week
- Community run with the ndo run crew
- Founder talk on stage
- Creator-led content from the house
Role
- Creative direction
- Activation concept
- Community and run crew
- Hosting
Credits
- Serto · Creative direction and co-host
Built for brands that move culture.
HAUS 808 is a Dubai production studio for sport, streetwear, fashion and lifestyle, led by Serto and Esra Sam. See our sport and fitness campaign production. Related work: Brooks.