Nike × ndo.club · From zero to 1,500 runners →
Brands rent reach. Serto built it from scratch, then Nike signed on.
1,500 members built from zero · 250+ athletes per week
Sport & fitness · Dubai · GCC
Sport campaigns made by people who actually train.
Serto is a HYROX PRO athlete and certified HYROX coach. He built ndo.club from zero to 1,500 members, won a Nike partnership with it and ran Nike HYROX twice. That is the network and the instinct behind every sport campaign we make in Dubai and the GCC.
What we make
Running & run clubs
Community runs, brand houses and race-week activations. Brooks Hyperion House drew 500+ runners and 40 creators.
HYROX & training
Team sessions, training formats and content shot where the work happens, cast with athletes who can actually perform.
Fight culture
MMA and combat-sport campaigns with raw energy and real fighters, like Batello MMA in Dubai.
Sportswear campaigns
Launch campaigns, product films and athlete content for sportswear brands across the Gulf.
Proof, not promises
Brooks · Hyperion House →
Marathon week is the loudest week in running. Brooks needed a house people actually wanted to be in.
500+ runners on site · 40 creators on site
Selected work
Questions brands ask us
Can you cast real athletes in Dubai?
Yes. Our founder trains and competes in the HYROX and run scene, so we cast athletes, coaches and community runners who can perform on camera, not just look the part.
Do you produce live activations as well as content?
Yes. We design and run activations such as community runs, training sessions and brand houses, and capture the photo and film content at the same time.
Which sport brands have you worked with?
Nike, Brooks, Puma, New Balance, Saucony, JD Sports, SNIPES and Batello MMA.
Do you work outside the UAE?
Yes. We are based in Dubai and work across the GCC, including Saudi Arabia and Qatar.
Tell us what you want to make.
Send the brand, the objective, the markets, the timing and a budget range. Meet the people behind HAUS 808 or browse all work.