Brands rent reach. Serto built it from scratch, then Nike signed on.
By the numbers
1,500
Members built from zero
250+
Athletes per week
1.1M+
Instagram impressions in 30 days
450K+
Reel clicks in 30 days
1,000+
Members on Strava
200–300
Athletes at weekly events
01The challenge
Running exploded, but most brands only reach runners through ads and sponsorships. Nobody owned the weekly ritual: the early run, the post-run coffee, the group chat.
02The idea
Build the community first. ndo.club started as a clothing brand, a running club and a training club in one, with a run for every day of the week and a training programme next to it.
03The execution
Serto founded ndo.club in Cologne and grew it to 1,500 members across Cologne, Berlin, Düsseldorf and Frankfurt, with runs Monday to Friday, a Sunday long run and seven training classes a week. He pitched Nike with the community system and won the partnership, which ran until he moved to Dubai. The same system brought in Brooks, JD Sports, Saucony and New Balance, including a New Balance Test Run built with the club. RTL, ntv and EXPRESS covered the club's Runs and Roses community run in Cologne.
Output
- Won Nike partnership
- Partner formats for Brooks, JD Sports, Saucony and New Balance
- New Balance Test Run community format
- Expansion to Berlin, Düsseldorf and Frankfurt
- National TV and press coverage of a community run
Role
- Founder
- Community strategy
- Partner pitch
- Creative direction
- Event formats
Credits
- Serto · Founder, CEO and creative
Built for brands that move culture.
HAUS 808 is a Dubai production studio for sport, streetwear, fashion and lifestyle, led by Serto and Esra Sam. See our sport and fitness campaign production.