Streetwear can smell a fake from a block away. So we didn't fake anything.
01The challenge
SNIPES is a European sneaker and streetwear institution. Bringing it to the Middle East meant earning credibility with a crowd that already follows London, Paris and Tokyo, without looking imported.
02The idea
Streets Don't Lie. A direct, unpolished street visual language, cast from the culture, styled like the people who actually wear it.
03The execution
HAUS 808 took the campaign from concept to final cut: creative direction, production, art direction and campaign photography for the full brand campaign that introduced SNIPES' streetwear identity to the Middle East.
Output
- Campaign concept and visual language
- Creative direction and production to final cut
- Campaign photography for the Middle East launch
- Brand content suite
Role
- Creative direction
- Art direction
- Production
- Photography
Credits
- HAUS 808 · Creative direction, production and photography
Built for brands that move culture.
HAUS 808 is a Dubai production studio for sport, streetwear, fashion and lifestyle, led by Serto and Esra Sam. See our production studio in Dubai. Related work: Snipes.